Understand who you should be targeting in China, what it will take to reach them and how you compare against the institutions you compete with
Whether you’re recruiting from China for the first time or you’re already active and not seeing the results you expected, we’ll equip your team with a plan you can act on to get results.
We'll work with you to define the student segments worth pursuing, the cities and regions they come from, what their families value in an institution, and how student mobility trends are shaping interest in your destination.
Our team will audit your presence against the institutions you compete with. We'll look at search visibility, WeChat and RedNote (XiaoHongShu) presence, content, campaign activity and messaging. You’ll see where they’re strong, where the gaps are, and how you can position yourself to win.
Rankings, employment outcomes, cost, safety, post-study options and the influence of parents all carry different weight in China. We’ll help you work out what genuinely differentiates you and how to communicate it to the market.
Which channels to prioritise and the role each one plays, from WeChat and RedNote to search and web, plus the practical requirements, timelines and investment needed to get there.
Together with your team, we run a working session to align on objectives, target markets and investment priorities before the work begins.
We research the market, your target audience and key competitors to establish where the opportunity sits and what to prioritise.
We bring our findings to a working session with your team to align on the channel mix, messaging and priorities for each market.
We wanted to ensure we were speaking to our audience not only in their language… This ability to deliver tailored, relevant information has been crucial in engaging prospective students in China.
Milan Alford, Digital Optimisation Manager RMIT University
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We received applications from Chinese students who first learned about UNE through our new website within the first year of launching. That’s much sooner than we would have expected.
Chris Daly, Marketing Manager UNE International
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