The technology and expertise you need to get every stage of the Chinese student journey right
Create seamless experiences with localised digital content, assets and collateral. Ensure your brand is discoverable on Chinese channels.
Nurture, qualify and convert students on WeChat. Equip your agents with up to date collateral with our Agent Hub.
Understand exactly how students progress from discovery to enrolment with campaign and channel analytics linked to activity on WeChat, RedNote, Douyin, search and web.
Everything your institution needs to establish and manage a credible, compelling digital presence in China.
Learn more about DXP ->Transform your prospectus, flyer, handbook, course guide or introduction into a digital brochure that works in China and is shareable within WeChat. Perfect for equipping agents to sell on your behalf, or maximising trips to China and education fairs.
Ensure your institution shows up when students and parents are using Chinese search engines or AI answer engines.
Make a lasting impression with a complete web presence that differentiates you from the competition.
Create consistent, on-brand content with our WeChat editor and publisher.
Synchronise your forms directly to your CRM to never lose track of a lead. Forms that don’t load properly in China are the silent killer of many marketing campaigns.
Equip your agents to sell your institution with up to date collateral, onboarding and training that works in China.
Turn followers into conversations, and conversations into applications.
Learn more about WeChat ->Keep students engaged with targeted broadcasts to stay top-of-mind.
Pre-qualify prospects so your team prioritises the right leads.
Segment your audience and leverage powerful automations to scale WeChat communication and operations.
Keep your agents updated and ensure your institution is always top of mind.
Western analytics tools don’t work reliably in China, MEASURE fixes that. Now you can track what’s actually working with reliable performance data and prove the impact and ROI of your China strategy.
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We handle official account creation, localisation, content strategy and ongoing management so your team can focus on student relationships, not platform admin.
We’ll help you build a RedNote strategy that drives awareness of your school and generates leads.
Understand how Chinese students move from awareness through to enrolment, and where your current process has gaps. We map the journey, identify the drop-off points, and help you fix them.
This campaign increased the number of WeChat followers by 400%. It also formed a part of a multi-channel campaign, which grew our number of student applications in 2020 by 35% compared to 2019 numbers.
Gitte Bindzus Foldager, International Communications and Student Recruitment Manager Aarhus University
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We received applications from Chinese students who first learned about UNE through our new website within the first year of launching. That’s much sooner than we would have expected.
Chris Daly, Marketing Manager UNE International
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