Build a truly global omnichannel strategy
Map the entire student journey and build a connected marketing, recruitment and conversion strategy across all your markets and channels.
A connected strategy for strategic growth
Students in different regions have different communication expectations. WeChat in China, LINE in Japan, Thailand and Taiwan and WhatsApp globally. We’ll help you build a cohesive approach to international student acquisition that gives you global reach with local precision throughout the entire funnel.
Global student journey mapping
Uncover the gaps and opportunities in how students move from awareness to enrolment in each of your key markets.
Channel strategy by market
Get your channel mix right with messaging and content frameworks that keep the experience consistent for every student.
Phased roadmap
Turn strategy into action with a structured plan for how to prioritise and execute.
Our approach
Discovery
We start with your target markets, recruitment goals and current channel mix, then research how students in each region discover and choose institutions.
Journey mapping
We’ll work with your team to map how students move from first touch to enrolment in each market and find the gaps and opportunities.
Strategy workshop
We bring our findings to a working session with your team to align on the channel mix, messaging and priorities for each market.
Strategy and roadmap
You get a documented omnichannel strategy and a phased roadmap your team can act on, with clear priorities and next steps.