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Full-service advertising in China

Reach an audience on WeChat, RedNote, Douyin and Baidu with paid campaigns built, localised and managed for the Chinese market.

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Paid advertising on China’s biggest platforms

Reach the right people on the right platform with end-to-end paid media campaigns that grow your brand and generate leads. Optimise spend with a strategy connected to your big-picture objectives in China and localised creative for each platform so it resonates with your audience.

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WeChat advertising

Accelerate the growth of your WeChat Official Account and capture leads beyond your existing followers on China’s most important channel.

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RedNote (Xiaohongshu) advertising

Reach targeted audiences as they research and compare, driving discovery and word-of-mouth by combining search, discover feed and influencers (KOLs).

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Douyin advertising

Build awareness and demand fast with short-form video on one of China’s largest platforms.

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Baidu paid search (SEM)

Capture high-intent demand the moment your audience searches on China’s largest search engine.

How we run your campaigns

Stage 01

Plan

We define your objectives, audience and channel mix, then model your budget and forecast results so you know what to expect before you spend.

Stage 02

Create and localise

We brief and localise creative for each platform. An ad that works outside China rarely works on WeChat or Douyin, so we help adapt it specifically for the Chinese market.

Stage 03

Build and launch

We’ll help set up ad accounts, build your targeting and launch, handling the platform-specific account requirements that differ in China.

Stage 04

Optimise

We monitor and optimise against your KPIs throughout the campaign, shifting budget towards what’s working.

Stage 05

Measure

We connect ad performance to real outcomes with full visibility from Sinorbis MEASURE. Using multi-channel attribution you’ll see leads, conversions and sales from your campaigns in real time without waiting for a quarterly report.

What our clients say

Portrait of Mutty Dad, Head of International Student Recruitment at Lancaster University

In terms of engagements we have over 80,000 views now and over 30,000 visitors to our website, which were not there before.

Mutty Dad, Head of International Student Recruitment Lancaster University

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We partnered with Sinorbis to run a paid media campaign on WeChat. This campaign increased the number of WeChat followers by 400%. It also formed a part of a multi-channel campaign, which grew our number of student applications by 35%.

Gitte Bindzus Foldager, International Communications and Student Recruitment Manager Aarhus University

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Ready to reach your audience in China?