Build your search visibility in China on Baidu, Sogou, Deepseek, Kimi, Doubao, and ERNIE bot (Baidu AI).
Ranking in China is a different game. Different engines, a different digital ecosystem, different ranking or citation criteria, and a fast-changing landscape that requires expertise to stay relevant.
We’ll help with the technical groundwork and ongoing optimisation so you're visible immediately and stay visible long term.
We make sure you understand how your site ranks across Chinese search and AI engines and how you're performing for the keywords that matter for your business.
We can own your content creation end-to-end with Chinese language content creation, localisation and clear, regular reporting on what's working and what's next.
We structure your pages for both traditional SEO and AEO, so you surface in AI generated answers as well as the SERP.
No chasing your agency for a quarterly performance report. You get real-time performance dashboards for your assets and search performance.
When organic alone isn't quick enough, our SEM service gets you in front of the right audience sooner to accelerate your results.
A deep dive into your online presence to identify gaps and opportunities for your brand's Search and AI visibility.
We'll take the insights from our audit and provide you with a detailed plan for what you need to do to boost your visibility and rank and a detailed content roadmap for how to make that happen.
We'll work with you to deliver on the roadmap including technical build and optimisation of your Chinese digital assets and Chinese language copyrighting.
Ensure you’re found by Chinese families the moment they start researching their options.
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Stand out from the crowd in an industry where trust and credibility are everything.
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Generate qualified leads with decision-makers researching suppliers and partners in China.
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It makes it so much easier and efficient to update the website and to keep building our domain authority with Chinese search engines.
Gitte Bindzus Foldager, International Communications and Student Recruitment Manager Aarhus University
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Launching our new China website was just the first step. Now we're working closely with the Sinorbis team to boost Moelis' SEO on one of China's largest search engines.
Jack Chen, Analyst Moelis Australia
Talk to our team about building your search visibility on Baidu, Sogou and beyond.
Google has almost no presence in mainland China. Your audience searches on Baidu, China’s most popular search engine, plus Sogou, Shenma and 360 (Haosou). Increasingly, they also turn to AI tools like Deepseek and Baidu's ERNIE for answers, which is why optimising for AI answer engines (AEO) now matters as much as ranking on the traditional SERP.
Baidu uses its own algorithm and ranking signals. It strongly favours sites that are hosted in China and hold an ICP filing or licence, prioritises Simplified Chinese content, places more weight on meta keywords and inbound links, and handles mobile and page structure differently to Google. A strategy built for Google won't transfer, it needs to be designed for the Chinese search landscape from the ground up.
It helps, but it's not a dealbreaker. An ICP filing or licence lets you legally host your site on the mainland, so it loads faster and is more easily indexed by Chinese search engines. If you don’t have an ICP licence, you can still rank. The Sinorbis DXP is built so your site is optimised to load quickly and stays indexable on search engines inside China without one, giving you a discoverable, high-performing presence on Chinese search engines either way.
