From Marketers to Marketers: Learn the best practices in Asia digital 

This guide explores platforms like WeChat, Little Red Book, Douyin, and more, sharing actionable strategies to help you leverage these key channels effectively across the entire marketing funnel.

In partnership with ICEF, we will focus on practical strategies for these teams to leverage websites and WeChat to build a targeted, resource-efficient strategy to promote their institutions in China.

Join China-Britain Business Council and Sinorbis to explore China's social media ecosystem. Get first-hand insights from our latest guide and learn practical strategies for each platform.

Watch the recording to learn how you can use WhatsApp to increase your reach and engagement in Asia.

WhatsApp holds a significant position in the Asia-Pacific region. If your goal is to effectively engage with international students in Asia, WhatsApp is a channel that cannot be ignored.

If you are looking to establish or enhance your presence on Asia’s most popular social media platforms including WhatsApp, WeChat, LINE, Douyin, and Xiaohongshu, this guide is for you.

This whitepaper from TOEFL® and Sinorbis explores Asia's critical role in global higher education recruitment amid changing student demand.

If you’re looking to engage an audience in Asia, WhatsApp is simply a channel that can’t be ignored. Download the guide to unlock the full potential of WhatsApp marketing for your business in Asia.

Unlock Vietnam's education market potential with our comprehensive guide. Understand trends, student profiles, digital strategies, and more.

India presents a huge opportunity for international student recruitment. Our guide sets out the challenges and obstacles to consider in this market, and what strategies to implement for success.

Learn what it takes for Western companies to attract, engage and sell to China's sophisticated digital consumers.

We’ve built this WeChat guide to share the tips and tricks we’ve seen get results for real schools and universities: more high-quality applicants and better engagement with Chinese students.

Tmall, the B2C arm of the Alibaba group, is the largest eCommerce platform in China.

Get insight into the top WeChat content driving Chinese student engagement.  Register to watch our webinar on the trends and challenges impacting higher education institution recruiters and marketers.

A joint webinar with Study in the USA on how to use WeChat and WhatsApp to reach international students from India and China.

Today China already makes up 25% of the worlds online population and continues to grow by over 44 million internet users every year. Learn how you can capitalise on the opportunity.

The 101 Chinese website guide for recruiters and marketers looking to better engage Chinese students

China has lifted its travel restrictions, so, how can North American universities & schools prepare themselves digitally to recruit Chinese students.

Sinorbis joins ICEF to discuss the specifics of today’s and tomorrow’s Chinese recruitment market and how to navigate the complexities of China-focused digital and online marketing efforts.

Chinese Students have been starting to think differently. They are looking at different countries and different cities. Sinorbis joins The PIE to uncover what is on their mind.

China’s digital ground rules shifted when the Personal Information Protection Law (PIPL) came into effect on 1 November 2021. We’ve unpacked the legalese to bring you some of the law’s key features

Digital marketing campaigns are now crucial for education institutions to generate international student leads. How can your institution run digital campaigns in China to drive traffic.

Learn how China’s digital ecosystem is changing the way higher education institutions recruit and engage prospective Chinese international students.

China may be the most challenging marketing landscape, but Asia's broader digital landscape is incredibly complex also – what works in one market won't necessarily work in another. 

Do you know what's shaping the Chinese international student market? Watch our free webinar to discover the latest research, and analytics into the Chinese international student market.

How to leverage China's super app in your business-to-business operations

What university marketers need to know about changes to the world’s largest international student market

Australia’s higher education sector is facing a fresh set of challenges engaging with Chinese students, including China’s stringent new personal data protection laws.

China’s data law pivot and breakneck digital evolution have upset business as usual for university marketers and recruiters – who in turn are under pressure to do more with less.

Chinese international student recruitment and marketing has undergone a seismic shift thanks to stringent new data privacy laws.

From choosing the right type of WeChat official account for your business, integrating it with your web presence to creating relevant and engaging content to engage your followers.

In partnership with The PIE, Sinorbis covers everything recruiters need to know to attract Chinese students in 2022.

In this webinar partnered with Times Higher Education, a panel of experts discussed how you can develop targeted and culturally appropriate messaging for Chinese students.

The new winners in Chinese student recruitment will be the organisations that can best cut through the noise to connect. In this guide, we give you the tools you’ll need to start.

The trends and tactics making waves in US recruitment.

Watch our webinar to learn how American educators can better China digital recruiting in 2022

Watch the webinar to learn how the Chinese market has changed over the last 18 months, and how recruiters can capitalise on these opportunities.

RMIT University discusses how mapping of core audiences and student journeys across Chinese digital assets boosted the performance of digital marketing campaigns.

Sinorbis' draw on the latest information from around the world to present you with a clear picture of the Chinese traveller.

Learn from our panellists from San Mateo Colleges of Silicon Valley and Stony Brook University on how Community Colleges can market to Chinese students effectively.

Watch our webinar with e-learning specialists Bronwyn Leong and Lisa Vincent to help you provide a better virtual learning experience and drive better results!

Watch our webinar to learn how to develop a digital content strategy for Chinese international students.

To reach and engage with Chinese business buyers, it is a must for overseas B2B companies to shift cross-border marketing to online. This guide has been created to help you understand the country's unique digital ecosystem and steadily build your B2B audiences.

This guide is designed to help you set realistic goals and build a robust B2B digital marketing roadmap for China.

Are Australian businesses equipped to capitalise on the growing demand from Chinese consumers? Find out in this free report.

Our 10-point guide on targeting Chinese online consumers.

Watch our webinar to learn how to adapt your marketing message to appeal to Chinese international students in a changing global political climate!

Our cheat sheet provides you with practical tips for running a successful Chinese New Year Marketing campaign.

KOLs are heavily influencing purchasing decisions and have changed the way brands reach and engage with their target audiences in China. Watch this webinar to learn about KOL marketing!

If you have looked into promoting your brand or business to Chinese digital consumers, you're probably already aware how difficult it can be to crack this market. But it's not impossible!

While China remains the top source of international students globally, there are several signs this growth may soon start to slow down.

Navigating China's dynamic media landscape can be difficult for international education marketers. Watch this webinar to learn about Tencent advertising!

Watch our webinar with Marty Bennett to learn about Chinese international student recruitment in North America during and after COVID-19.

Watch our webinar to learn how to incorporate mini programs into your Chinese customer journey.

If you are looking to market and sell to Chinese consumers online, and there's simply no way around WeChat. Learn how to build awareness, engagement and loyalty on China's super app.

Did you know that 94% of Western websites cannot be loaded in mainland China? Learn how to create a high-performing digital presence for China’s unique online ecosystem.

Watch this webinar to learn how to leverage the powerful digital peer-to-peer networks in your China recruitment strategy.

Watch our webinar with Robert Parsonson to learn about the COVID-19 impact on the student-agent-university relationship.

How to leverage your digital assets to bolster your B2B lead generation in China? Discover top 8 strategies in this guide.

Watch this webinar to hear directly from experts on what successful engagement looks like in the major market of China.

Download this whitepaper to learn how global universities can evolve their digital strategies and tailor offerings for Chinese international students in the changing world.

Joined by Rutgers University and San Mateo Community Colleges, this PIE News webinar uncovers how you can adapt your China marketing to the new recruitment landscape.

In partnership with Ecctis (formerly known as UK Naric), we take a look at how the trend of studying abroad has evolved with Chinese students changing plans and shifting preferences for overseas destinations.

To help foreign universities build up the influence in the Chinese market, we partnered with Educated Solutions, a leading education marketing agency in the UK, for a webinar on developing an effective brand strategy for China.

Developing a successful digital strategy for your university in China is difficult. This guide has been developed to support universities in designing their own digital strategy for China.

We joined up with Times Higher Education for a webinar focusing on digital strategies to create and maintain relationships that are crucial for the future of your institution but also in shaping Europe as an attractive destination for future Chinese students.

We partnered with Study in the USA to understand the current challenges faced by prospective students and how institutions can cater their marketing strategies towards students in North America.