It's a really easy-to-use platform. I can pull the data I need quickly, in a very simple format, and share it with others as needed.
Clare O'Leary, Advertising and Insights Manager University of Canberra
Learn more ->Digital analytics for visibility across the entire student journey
Measure marketing, recruitment and conversion performance across your channels and campaigns in one place
Maximise ROI by investing in what's working
See which channels and assets convert so you can shift spend to what drives results and eliminate guesswork from every decision
Complete visibility across all your data in one place
WeChat, WhatsApp, websites, assets, and more. See it all in one analytics tool so you can surface unique trends across disconnected sources of data
Track the complete student journey
From first touch to enrolment, spot where students drop off to improve application and enrolment rates
Sinorbis Profile connects your data for a complete view of the student journey
Your data lives in silos and prevents you having a complete view of the student journey. WhatsApp conversations in one tool, web/content analytics in another and everything breaks for channels in China.
Sinorbis Profile unifies student data for each individual student, bringing disconnected channels and touchpoints together to give you the full picture of what's driving student acquisition.
Performance and behavioural analytics for your assets
Detailed dashboards and reports across all your Sinorbis assets including websites, landing pages, brochures.
Visitor and traffic acquisition
Learn how many students are landing on your assets, their traffic sources and what region they come from.
Campaign attribution
Measure impact from your campaigns with UTM attribution to track campaigns, sessions, source, conversion rates and channel breakdowns.
Link offline activity with digital channels
Give every event, open day, fair and agent a unique QR code, so each offline touchpoint becomes a trackable source you can measure by scans, visits and enquiries.
Track conversions and drop-offs
Map the student journey step by step to understand what drives conversion and where students disengage, so you can fix your weak links and double down on what's working.
Know which assets and content keep students engaged
Engagement metrics help you understand which types of content hold attention and drive conversion with your audience.
Understand the performance of your messaging channels
Real-time dashboards and reports for the performance of your WeChat Official Accounts and WhatsApp accounts.
Track each campaign from broadcast to conversion
Link broadcast performance with outcomes so you know which campaigns convert prospects into applicants.
Know which broadcast actually gets attention
Track broadcast performance to understand which content resonates with your audience. Send, delivery, and open rates on WhatsApp with read and click rates on WeChat.
Watch your audience grow
Visibility into WeChat follower growth and WhatsApp contacts.
Track how well your team responds to students (coming soon)
See who's keeping prospects engaged and identify where your team is strongest at keeping conversations flowing.
Connected to the tools your team already uses.
Sinorbis MEASURE plugs in to your existing CRM and marketing stack, so student data flows where it needs to.
See all integrations ->
Connected to the tools your team already uses.
Sinorbis MEASURE plugs in to your existing CRM and marketing stack, so student data flows where it needs to.
See all integrations ->
Get visibility on the data that matters to your team
Sinorbis Measure provides advanced analytics that gives each team the insights they need to make better decisions and perform at their best.
Marketing
See how every touchpoint and interaction contributes to generating leads, applications and enrolments. Get visibility on the performance of your marketing campaigns so you can make smarter decisions backed by real data.
Learn how MEASURE helps marketing teams ->
Recruitment
Identify what makes strong leads that are likely to convert and partner with marketing to improve lead quality and quantity.
Learn how MEASURE helps recruitment teams ->
Conversion
Track which content and messaging actually moves offer holders to enrolled students.
Learn how MEASURE helps conversion teams ->
China
Western analytics tools don't work reliably in China, MEASURE fixes that. Now you can track what's actually working with reliable performance data and prove the impact and ROI of your China strategy.
Learn how MEASURE helps China teams ->
Struggling to make sense of your data and strategy? We can help.
Omnichannel student journey mapping
Map the complete student journey from discovery to enrolment across different markets and channels so you can spot drop-off points and improve conversion.
China pulse
Chinese social media listening is difficult from the west, but China Pulse gives you visibility into what students and agents are saying about your institution.
Measuring what matters for universities
The reporting is fantastic as well gives us some really great insights into how our content is performing and how we need to optimise it and changes we can make.
Annie Leyman, Global Marketing Manager Oxford Brookes University
Learn more ->
In terms of engagements we have over 80,000 views now and over 30,000 visitors to our website, which were not there before.
Mutty Dad, Head of International Student Recruitment Lancaster University
Learn more ->
My favourite feature as a manager is the analytics tool. It's quite strong. We saw it at the beta stage before it was officially released, and quite frankly it exceeded my expectations.
Peter Geale, International Communications Manager QUT