Richmond School District builds a strong China digital presence

The Richmond School District in Canada has helped thousands of Chinese international students obtain a world-class education at its schools and its community has strong China cultural ties. So, when the district’s Richmond International Education department discovered their website was no longer accessible in China, Senior Marketing Manager Ramona Hamilton Cook needed a quick solution.

“The website, when we are not there, is our proxy so if it isn't visible then we essentially are not visible either.”

Hamilton Cook engaged Sinorbis to help build a stable and robust China digital presence in September 2020 – the new website was launched three months later. Sinorbis also helped Richmond International build an official WeChat account, which launched six months later.

Hamilton Cook says the service, and the Sinorbis team, have proven “exceptional”.

Richmond International’s new, high-performing website hosts content tailored to the needs of Chinese international students and their parents.

“One of the things that we've learned about digital marketing in China is that it is specific to China,” Hamilton cook says.

With her Sinorbis set-up, Hamilton Cook can be sure critical information and communication channels are available to parents and students in China at all times.

Sinorbis’ platform allows the Richmond team to alter and update website content without the need to enlist an agency, or third party to help.

Sinorbis’ content management system lets users publish website and WeChat within the same workflow. The software also allows users to integrate messages from China channels into most Western CRMs or convert them into emails.

As someone who doesn’t speak Mandarin, Hamilton Cook says one of the key advantages of the Sinorbis platform is that it provides analytics on Richmond’s China digital performance in English.