From Marketers to Marketers: Learn the best practices in Asia digital 

Developing a successful digital strategy for your university in China is difficult. This guide has been developed to support universities in designing their own digital strategy for China.

If you are looking to market and sell to Chinese consumers online, and there's simply no way around WeChat. Learn how to build awareness, engagement and loyalty on China's super app.

Did you know that 94% of Western websites cannot be loaded in mainland China? Learn how to create a high-performing digital presence for China’s unique online ecosystem.

The new winners in Chinese student recruitment will be the organisations that can best cut through the noise to connect. In this guide, we give you the tools you’ll need to start.

China’s data law pivot and breakneck digital evolution have upset business as usual for university marketers and recruiters – who in turn are under pressure to do more with less.

What university marketers need to know about changes to the world’s largest international student market

We’ve built this WeChat guide to share the tips and tricks we’ve seen get results for real schools and universities: more high-quality applicants and better engagement with Chinese students.

China may be the most challenging marketing landscape, but Asia's broader digital landscape is incredibly complex also – what works in one market won't necessarily work in another. 

China’s digital ground rules shifted when the Personal Information Protection Law (PIPL) came into effect on 1 November 2021. We’ve unpacked the legalese to bring you some of the law’s key features

The 101 Chinese website guide for recruiters and marketers looking to better engage Chinese students

India presents a huge opportunity for international student recruitment. Our guide sets out the challenges and obstacles to consider in this market, and what strategies to implement for success.

Unlock Vietnam's education market potential with our comprehensive guide. Understand trends, student profiles, digital strategies, and more.

If you’re looking to engage an audience in Asia, WhatsApp is simply a channel that can’t be ignored. Download the guide to unlock the full potential of WhatsApp marketing for your business in Asia.

If you are looking to establish or enhance your presence on Asia’s most popular social media platforms including WhatsApp, WeChat, LINE, Douyin, and Xiaohongshu, this guide is for you.

This guide explores platforms like WeChat, Little Red Book, Douyin, and more, sharing actionable strategies to help you leverage these key channels effectively across the entire marketing funnel.