After we launched our digital presence with Sinorbis, we partnered with them to run a paid media campaign on WeChat. This campaign increased the number of WeChat followers by 400%.
Gitte Bindzus Foldager Aarhus University
Learn more ->Build a WeChat marketing strategy that drives results
A decade of China marketing experience, backed by the Sinorbis platform to maximise the impact of your WeChat presence
Why WeChat?
WeChat is far more than just a channel in China. With 1.3 billion users, it is a foundational platform for anyone looking to reach and engage Chinese audiences. Without a presence on WeChat, your brand doesn't exist in China.
80
minutes per day
The audiences you want to reach already use WeChat daily. This is where decisions get made and influenced.
100%
ownership
A WeChat account is a channel you own and control. That means an owned audience to build long-term brand equity.
Turn WeChat into an acquisition channel
Simply having a WeChat account and maximising its potential are very different things. Sinorbis can help you with every step of your WeChat journey from setup and launch to building an audience and running campaigns.
Account setup and verification
Official Account registration, verification, custom menu builds and welcome message automations, so you launch on compliant, credible foundations.
Content strategy and creation
We'll work with your team to build a content strategy and calendar aligned with your objectives in China. Then, we handle production, copywriting, design and localisation.
Paid media campaigns
WeChat advertising campaigns and media buying on the Tencent ad network, planned around your audience with localised creative, optimisation and performance reporting handled end-to-end.
Enquiry management
Our team manages enquiries on your behalf, so no conversation or lead is left unanswered.
WeChat mini programs & H5 development
Our team can build bespoke mini programs or H5 WeChat sites to your exact specifications or use cases.
Real-time reporting you can trust
Track followers, engagement and enquiries as they happen on the Sinorbis platform, instead of waiting on a quarterly report.
A WeChat strategy for every stage of the funnel
We don't treat WeChat as a one-off touchpoint, we help you create a hub for audience engagement at every stage of their journey.
Build awareness
Grow your following with WeChat advertising and a discoverable, credible account presence.
Engage your audience
Keep your audience interested with a content strategy that builds trust and momentum for your brand.
Convert interest into decisions
Capture and qualify enquiries so followers become real leads.
Built for sectors that rely on WeChat to build trust and nurture their audience in China
WeChat is where long, considered decisions are made. These are the sectors we work with most.
Nurture prospective students and families
Nurture prospective students and families through a long decision-making journey on the right channel, from first enquiry to enrolment.
Learn more ->
Build trust and credibility
Show up as the credible, established name in your field, and stand out in a sector where reputation drives every decision.
Learn more ->Stay close through long sales cycles
Stay close to decision-makers through long, considered sales cycles, ensuring you’re top-of-mind when it matters.
Learn more ->Keep travellers engaged from interest to booking
Keep travellers engaged from initial interest through to booking, and turn one-time visitors into repeat customers.
Learn more ->What marketers say about Sinorbis
If you can align yourself with strategic partners who make entering China easier, more efficient, more cost-effective, you’re halfway to winning. Sinorbis met all the expectations that we had and exceeded them.
Paul Davidson, Co-founder Koala Eco
We wanted someone who really understood digital marketing in China and could help us get cut-through for our brands. Sinorbis was excellent for us.
Airing Wang, Brand Manager for China PharmaCare
Learn more ->Reach students where they actually are
Frequently asked questions
What does a WeChat marketing service actually include?
We have a range of packages to suit different needs, from handling a specific part of your WeChat account, such as content creation or paid advertising, to managing the entire account end-to-end.
Do I need an existing WeChat Official Account to get started?
No. We can help with the creation of a new account as part of the service. If you already have one, we'll review it, suggest any optimisations that may help, and can manage it going forward.
How is Sinorbis different from a WeChat marketing agency?
We combine hands-on service delivery with the Sinorbis platform and the capability to build bespoke technology solutions. This truly unique combination gives you a combination of content and campaign strategy with the right tools to make it effective. Lastly, unlike a standard agency you also get real-time visibility into follower growth, engagement and enquiries, rather than waiting on a quarterly report with cherry-picked data.
Do I need to use the platform to use Sinorbis services?
No. Our model is flexible: you use our services or bespoke technology solutions on their own to cover specific gaps including content, paid campaigns and integrations. You can use the Sinorbis platform on its own if your team wants to manage WeChat entirely in-house or combine the two for maximum impact. You choose the setup that fits how your team already works.