Digital engagement: Reaching your audience in Asia at scale

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Sinorbis profile

Get invaluable insights by tracking interactions across your Asia digital channels. Build successful digital engagement strategies by making well-informed decisions and enhancing your understanding the customer journey.

Contact management

Organise and categorise your contacts, ensuring that you can engage with specific segments seamlessly. By simplifying contact management, you can maintain a clear overview of your audience, and deliver targeted and relevant messages.

Chatbots and automation

Save time and enhance customer experiences by leveraging automations to set up welcome messages, quick responses and execute specific tasks, all this across the most popular messaging channels in Asia - WeChat, WhatsApp, and LINE.

One-to-one messaging with auto translation

Eliminate language barriers whilst maintaining real-time conversations and creating personalized experiences with your audience across platforms like WeChat, WhatsApp, and LINE. Build strong customer relationships by addressing their queries and concerns promptly.

Messages to emails

Stay connected with your Asian audience who values prompt communication. You can effortlessly manage your WeChat, WhatsApp, and LINE messages on the go. Even better, these messages can be automatically forwarded to your email, ensuring you can consistently engage with your followers.

Lead capture

Connect with Asian audiences beyond just messaging platforms. Efficiently capture leads, monitor marketing campaign performance, and integrate effortlessly with your CRM and marketing automation systems.

WebChat

Leverage live chat on your website to revolutionise customer interactions and ensure immediate engagement. Seamlessly integrate with CRM systems for a comprehensive view of the customer journey, enhancing consistency and informed communication.

Frequently asked questions

Are there preferred communication channels for digital engagement in specific Asian countries?

Digital marketing in Asia presents challenges due to differences in technology, channels, regulations, and content. The diversity of preferred communication channels across Asia adds another layer of complexity compared to the more unified channels and preferences in the West.

Noteworthy messaging channels in Asia include:

• WeChat: Reigning supreme with over a billion active users in China, WeChat dominates as the unrivalled king of apps, accounting for a staggering 34% of its users' overall data traffic. It also widely used in Hong Kong with a 51% penetration rate.

• WhatsApp: Emerging as the social messaging platform of choice in India, Singapore, Malaysia, Indonesia, and Hong Kong, WhatsApp boasts over 2 billion monthly active users worldwide.

• LINE: With an impressive 182 million monthly active users, LINE is the go-to social platform in Japan and continues to gain popularity in Taiwan and Thailand

• Zalo: Holding an 87% usage rate, Zalo stands as the most widely used messaging app in Vietnam.

• KakaoTalk: With 47.8 million active users, KakaoTalk claims the top spot as the most popular messaging app in South Korea.

This diverse landscape underscores the importance of a nuanced approach to digital marketing strategies tailored to the preferences and dominance of specific platforms in each locale in Asia.

What are the types of digital assets?

Sinorbis' content management system allows you to create, manage, and optimise your digital content for Asia. Sinorbis' types of digital content include:

· Websites - includes landing pages, forms, blog, catalogue

· Events/Virtual fair (multi-channels)

· WeChat posts - articles published on WeChat official account

· WeChat site- optmised mobile assets (landing pages, forms, etc.) to be used within the WeChat ecosystem

· Line posts (coming soon)

· Line site (coming soon)

· Dynamic forms (coming soon)

· Bespoke assets (available to premium plans)

What is a locale?

A locale is a set that defines region preferences/characteristics that your audience is used to. It encompasses language, digital assets optimisation (loading time and search engines), local social messaging apps and visual representation.

The Sinorbis locales are:

· Mainland China (Simplified Chinese)

· Taiwan (Traditional Chinese, English US)

· Hong-Kong (Traditional Chinese, English UK)

· India (English UK)

· Vietnam (Vietnamese)

· Indonesia (Bahasa Indonesia)

· Thailand (Thai, English US)

· Malaysia (Bahasa Malaysia, English US)

· Philippines (Filipino, English US)

· South Korea (Korean)

· Japan (Japanese)

· International (English UK, US and ANZ)

What is marketing localization

Marketing localisation refers to the adaptation of a marketing activities, product, application, or content to meet the language, cultural, technology and other requirements of a specific target market (a locale).

Often thought of only as a synonym for translation of content, marketing localization is a substantially more complex issue.

It can entail customization related to:

• Marketing channels

• Technology constraints

• Varying legal requirements

Symbols, colours, text and graphics containing references to objects, actions, or ideas which, in a given culture, may be subject to misinterpretation or viewed as insensitive.

It's so clever that you have the translation button when you engage with students... with Sinorbis, you can just press the button and that translate everything. That's a magic wand for us.

Stella Tian, International Student Recruitment Regional Manager, Royal Holloway University of London

This platform has allowed us to advertise our events and has drawn traffic to our activities such as open days & online engagement sessions. What we tried to do is engage our students by getting them to engage with our members of staff in China through questions about their courses and why they might want to study at Lancaster

Mutty Dad, Head of International Student Recruitment, Lancaster University

The platform (Sinorbis) allows for a lot more interaction by someone who is not well versed in all the bells and whistles that WeChat might provide. Especially in terms of communicating across the language barrier with the translation tool built into the platform. I have very little familiarity with the Chinese language, but I can go in and respond to questions and point the students to the right direction.

Alfredo Varela, Associate Director for International Recruitment Enrolment Management, University of Oregon

We received applications from Chinese students who first learned about UNE through our new website within the first year of launching. That’s much sooner than we would have expected.

Chris Daly, Marketing Manager, UNE International

See Sinorbis in action

Get a personalised demo to see how Sinorbis can help bolster your digital experience in Asia.

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