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Airing Wang
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UTAS’ brand new digital marketing presence increases Chinese student recruitment by 44%

When it comes to marketing, UTAS has long adopted a digital mindset. “Our attitude is web first, everything else next”, says International Manager of Marketing and Communications, George Hernandez. That’s why the need for a stronger direct channel in China was immediately clear to him when the university announced their ambitious goal of doubling Chinese student intake…

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